The Best Resources for Startups and Financial Modeling

Learn how to create a financial model for your startup in a simple and fast way. We also write articles about launching a startup and about developing tech products.

How to Calculate TAM the Right Way in 2021 (Bottom-Up Approach)

You probably know by know what TAM stands for but let's restate the definition just incase you came to this blog post looking for those delicious chocolate covered Australian biscuits by mistake; Total Addressable Market, commonly referred to by the acronym "TAM", is the total number of customers who could possibly buy a product or service.


What is Customer Acquisition: 19 Customer Acquisition Channels You Can Use to Grow Your Startup or Business

Before we get too in the weeds, let's take a step back and talk about what customer acquisition is and means. In the business world, we typically like to visualize and think about the customer acquisition journey with a funnel that shows the process of converting visitors into paying customers.


Financial Modeling Walkthrough with Sturppy

Whether you want to build a sustainable business, explore different funding options, or just avoid going bankrupt; creating a financial model is nearly indispensable. As a founder, you already have a variety of responsibilities, but building a financial model helps eliminate risk by quantifying and validating your vision and assumptions. Think of it this way, if you want to get a bird’s eye view on the viability of your own company, you need to start financial planning.


7 Common Financial Modeling Mistakes for Startups

Financial modeling has proven itself to be an indispensable tool for startups and founders. An entrepreneur might create a financial model for garnering investor interest or strategic planning, such as calculating runway and deciding budgets. However, financial modeling typically involves an Excel spreadsheet where complexity and confusion can increase without the proper precautions. Before diving into a spreadsheet without a concrete plan, check out the following common financial modeling mistakes for startups. Keep reading if you’re interested in how Sturppy can solve these problems for you.


5 Key SaaS Metrics for Founders

While it’s easy to use immediate sales and short-term metrics as success indicators, SaaS startups must consider other factors to prevent bottlenecks when scaling. Given the nature of monthly subscriptions, metrics such as churn and user retention are exceedingly important. However, it’s easy to go down a rabbit hole of different metrics that ultimately might distract a founder from what’s important.


How to value a startup?

For some reasons you would like to know how much your startup is worth, maybe you are searching for investors and you want to know what offers you should expect, or maybe you are searching for a co-founder and want to give him some equity or you are planning on selling you startup. Basically if you are asking yourself: “how do I value my startup?”, then you are in the right place, let’s start.


Scenarios analysis and planning in financial modeling

Creating different scenarios for your financial model is the process of examining and evaluating possible events or scenarios that would impact your assumptions and, in turn, change the result of your projections.


Adding AI to financial modeling

Financial modeling is a very interesting discipline, because even if you are an expert or you have the perfect template, you still need to do some guessing. Isn't there a better alternative?


The ZERO dollar mobile app that scales (frontend + backend + database)

There are a lot of resourcers for startups and programmers on how to create a mobile app, but there are very few resources to learn which infrastructure or tech stack to use, especially if you want to keep things cheap or free.


How to create a financial model for a mobile app

Financial modeling for a mobile app is very peculiar. It is different from the other financial models since it has some key requirements and some unique business models, like ad revenue, in-app purchases and subscriptions all in a single model. Fortunately we have created a financial modeling tool that is perfect for mobile apps.


The problem with financial modeling in Excel

It's true, Excel is very powerful and it is amazing. It is the best tool to create a financial model from scratch and configure it as much as you want. You can do very amazing things with it. But, not everything that shines it's gold.


SaaS words and KPIs: a guide to all the names

In the world of SaaS business, there are a lot of specific words used to indicate an entire concept. To an outsider these words make no sense and it is very hard to understand even a basic conversation without understanding their meaning. Those words and acronyms are very important when creating financial models for saas business as they represent key metrics.